Best Colleges for Marketing Majors 2022

Marketing principles illustration for ranking of the top colleges for marketing as an undergraduate student.

This is a ranking of the best colleges for marketing as an undergraduate student. Often marketing is pursued as a graduate level concentration, in getting a Masters (MBA) degree as well.

Marketing at its basic level is about building relationships between a product or service provider and its customers. First the customers need to be identified, and that process is market research. Then the relationship needs to be built – by advertising to raise awareness of the product or service, and to apprise the consumers of how the particular need that they may have can be solved by the product/service being marketed.

The top universities for marketing should imbue their students with broad skills in being able to effectively work in a diverse economy, with people both within their own organization and in the public who may have different backgrounds and perspectives on life. With marketing, the basic skill is an basic empathy and understanding of the consumers, or potential consumers for a particular brand. In addition to the necessary societal skills, marketing majors may learn data analytics, communications, persuasion, sales, economic modelling and pricing.

Top 50 Best Colleges for Undergraduate Marketing Majors

RankCollegeCityState
1University of PennsylvaniaPhiladelphiaPA
2University of Texas - AustinAustinTX
3University of Notre DameSouth BendIN
4University of VirginiaCharlottesvilleVA
5University of MichiganAnn ArborMI
6University of FloridaGainesvilleFL
7The Ohio State UniversityColumbusOH
8Arizona State UniversityTempeAZ
9Indiana UniversityBloomingtonIN
10University of Southern CaliforniaLos AngelesCA
11Carnegie Mellon UniversityPittsburghPA
12University of AlabamaTuscaloosaAL
13New York University New YorkNY
14Texas A&M UniversityCollege StationTX
15Florida State UniversityTallahasseeFL
16Penn StateUniversity ParkPA
17University of North CarolinaChapel HillNC
18University of ArizonaTusconAZ
19Georgetown UniversityWashington DC
20Cornell UniversityIthacaNY
21Washington University St. LouisMO
22Emory UniversityAtlantaGA
23University of IllinoisChampaignIL
24Louisiana State University Baton RougeLA
25University of WashingtonSeattleWA
26Baylor UniversityWacoTX
27University of TennesseeKnoxvilleTN
28Clemson UniversityClemsonSC
29University of GeorgiaAthensGA
30University Of WisconsinMadisonWI
31University of KentuckyLexingtonKY
32Auburn UniversityAuburnAL
33University of MarylandCollege ParkMD
34University of ArkansasFayettevilleAR
35Oklahoma State UniversityStillwaterOK
36University of California - BerkeleyBerkeleyCA
37University of MinnesotaTwin CitiesMN
38Michigan State UniversityEast LansingMI
39University of PittsburghPittsburghPA
40Boston UniversityBostonMA
41Boston CollegeChestnut HillMA
42Villanova University VillanovaPA
43Babson CollegeBabson ParkMA
44Loyola University of ChicagoChicago IL
45Florida International UniversityMiami FL
46Saint Joseph's UniversityPhiladelphiaPA
47Texas Tech UniversityLubbockTX
48Fordham UniversityNew YorkNY
49Loyola Marymount UniversityLos AngelesCA
50University of South FloridaTampaFL

More information on our RealRankTM analytics used in creating this ranking can be found on the About page.

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