This is a ranking of the best colleges for marketing as an undergraduate student. Often marketing is pursued as a graduate level concentration, in getting a Masters (MBA) degree as well.
Marketing at its basic level is about building relationships between a product or service provider and its customers. First the customers need to be identified, and that process is market research. Then the relationship needs to be built – by advertising to raise awareness of the product or service, and to apprise the consumers of how the particular need that they may have can be solved by the product/service being marketed.
The top universities for marketing should imbue their students with broad skills in being able to effectively work in a diverse economy, with people both within their own organization and in the public who may have different backgrounds and perspectives on life. With marketing, the basic skill is an basic empathy and understanding of the consumers, or potential consumers for a particular brand. In addition to the necessary societal skills, marketing majors may learn data analytics, communications, persuasion, sales, economic modelling and pricing.
Top 50 Best Colleges for Undergraduate Marketing Majors
| Rank | College | City | State |
|---|---|---|---|
| 1 | University of Pennsylvania | Philadelphia | PA |
| 2 | University of Texas - Austin | Austin | TX |
| 3 | University of Notre Dame | South Bend | IN |
| 4 | University of Virginia | Charlottesville | VA |
| 5 | University of Michigan | Ann Arbor | MI |
| 6 | University of Florida | Gainesville | FL |
| 7 | The Ohio State University | Columbus | OH |
| 8 | Arizona State University | Tempe | AZ |
| 9 | Indiana University | Bloomington | IN |
| 10 | University of Southern California | Los Angeles | CA |
| 11 | Carnegie Mellon University | Pittsburgh | PA |
| 12 | University of Alabama | Tuscaloosa | AL |
| 13 | New York University | New York | NY |
| 14 | Texas A&M University | College Station | TX |
| 15 | Florida State University | Tallahassee | FL |
| 16 | Penn State | University Park | PA |
| 17 | University of North Carolina | Chapel Hill | NC |
| 18 | University of Arizona | Tuscon | AZ |
| 19 | Georgetown University | Washington | DC |
| 20 | Cornell University | Ithaca | NY |
| 21 | Washington University | St. Louis | MO |
| 22 | Emory University | Atlanta | GA |
| 23 | University of Illinois | Champaign | IL |
| 24 | Louisiana State University | Baton Rouge | LA |
| 25 | University of Washington | Seattle | WA |
| 26 | Baylor University | Waco | TX |
| 27 | University of Tennessee | Knoxville | TN |
| 28 | Clemson University | Clemson | SC |
| 29 | University of Georgia | Athens | GA |
| 30 | University Of Wisconsin | Madison | WI |
| 31 | University of Kentucky | Lexington | KY |
| 32 | Auburn University | Auburn | AL |
| 33 | University of Maryland | College Park | MD |
| 34 | University of Arkansas | Fayetteville | AR |
| 35 | Oklahoma State University | Stillwater | OK |
| 36 | University of California - Berkeley | Berkeley | CA |
| 37 | University of Minnesota | Twin Cities | MN |
| 38 | Michigan State University | East Lansing | MI |
| 39 | University of Pittsburgh | Pittsburgh | PA |
| 40 | Boston University | Boston | MA |
| 41 | Boston College | Chestnut Hill | MA |
| 42 | Villanova University | Villanova | PA |
| 43 | Babson College | Babson Park | MA |
| 44 | Loyola University of Chicago | Chicago | IL |
| 45 | Florida International University | Miami | FL |
| 46 | Saint Joseph's University | Philadelphia | PA |
| 47 | Texas Tech University | Lubbock | TX |
| 48 | Fordham University | New York | NY |
| 49 | Loyola Marymount University | Los Angeles | CA |
| 50 | University of South Florida | Tampa | FL |
More information on our RealRankTM analytics used in creating this ranking can be found on the About page.
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